Reds food vendor rolls out self-serve beer machines at ballpark

Tired of long beer lines at the ballpark?The Reds and their concessionaire feel your pain and are using technology to help resolve the issue and improve the fan experience. (Courtesy of Delaware North Sportservice). Delaware North Sportservice, the team's food provide

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r, has installed 20 self-serve beer kiosks at Great American Ball Park for the 2015 season.The machines, produced by DraftServ Technologies and set up at 10 locations throughout the stadiums, allow fans to purchase cards in $20 and $100 increments to buy Anheuser-Busch products by the ounce.Outside the ballpark, the stored-value cards will be sold at retail stores in Greater Cincinnati and can be used throughout the season, said Don Dierig, Sportservice's district manager.Sportservice tested the DraftServ system by setting up two kiosks during the 2014 All-Star Game at Target Field in Minnesota. The Cincinnati installation is the largest rollout of DraftServ products, according to that company's officials.At the Reds' park, placing those kiosks at multiple locations represents an operational shift for servicing alcohol with the additional machines serving as a line-busting maneuver, Dierig said, and it's the first step toward adopting a system for fans to order beer from their mobile devices.(Courtesy of Delaware North Sportservice).In addition, Sportservice has set up four kiosks along the third-base side of the main concourse that allow fans to order and pay for food items for express pickup at six themed concession stands, including the region's famous Skyline Chili dogs. Those machines will be operational by the Reds' second homestand, starting April 24 against the Cubs.

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