NBA Basketball

LeBron James has decided to expand his entrepreneurial empire to reality television.

The Cavaliers star will co-produce and even appear in a new reality show on CNBC called "Cleveland Hustles," according to network executive Jim Ackerman, who confirmed the plans Thursday as part of a panel at the Television Critics Association.

MORE: LeBron's hair

line, in photos | Stop bullying LeBron over Tamir Rice case

"LeBron will be on the show," Ackerman said. "He's going to give us access and time. He's given us access to a lot people."

The show, which will air on CNBC during primetime hours, will be taped in Cleveland, James' hometown, as he meets and consults with struggling businesses in an attempt to turn them around.

James' business partner, Maverick Carter, also will help produce the show. They've worked together on the Starz series "Survivor's Remorse," a show about a young professional basketball star in its second season on the network. James also has worked with Bleacher Report to produce "Uninterupted."

About sh1

Previous post LeBron James shares cool Kobe Bryant story from high school
Next post NBA's Adam Silver shoots down expansion to Europe